Q: Knocking him cold?
A: I knocked Verne Petrie colder than a mackerel, because it came to me all in a flash that Verne Petrie was what was wrong with the world.
Q: What is wrong with the world?
A: Everybody pays attention to pictures of things. Nobody pays attention to things themselves.
Kurt Vonnegut, While Mortals Sleep (Hundred-Dollar Kisses)